Roberts Brothers sells Gulf Coast vacation rentals division

Orange Beach-based Liquid Life Vacation Rentals will take over immediately

Roberts Brothers Inc., a real estate brokerage firm headquartered in Mobile, has sold its Gulf Coast division of short-term vacation rentals to Liquid Life Vacation Rentals. The move will allow Roberts Brothers to streamline its operations and focus on its core real estate services in the beach market.

Liquid Life Vacation Rentals will take over operations immediately, integrating the properties into its existing portfolio. Liquid Life was started in 2012 and is based in Orange Beach. It is headed by owner and founder Randy Hall.

“We are excited about this transition,” said Teresa Williamson, president of Roberts Brothers. “This sale enables us to concentrate on our primary business areas while ensuring our clients continue to receive exceptional service under Liquid Life Vacation Rentals’ experienced management.”

Roberts Brothers is owned by HomeServices of America, a Berkshire Hathaway Energy company.

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