While Milo’s Tea traces its roots back to 1946, and tea itself has been around for almost five centuries, everything eventually needs a fresh approach.
Perhaps for that reason, Birmingham-based Milo’s Tea Co. recently went with updated packaging on their popular beverage products.
According to the company, the new packaging reinforces founder Milo Carlton’s philosophy: use high quality, natural ingredients; listen to customers; and never sacrifice taste. Additionally, Milo’s new packaging reminds consumers of its simple ingredient list and calls attention to what’s not in their famous beverages: no preservatives and no added colors.
The new label features iconography and messaging communicating to shoppers the qualities unique to Milo’s products. Some of the qualities the research found to be most important to consumers are: Milo’s beverages are brewed with real tea leaves, are made in the USA, and taste just like homemade.
Milo’s has added a new back label on its gallon and half gallon products that tell the Milo’s story and illustrate the brand’s difference. The enlarged back label has allowed Milo’s to include icons that set the brand apart: Certified Women-Owned Business, Zero-Waste certified, BPA Free containers and a 1 Percent Profit Pledge, indicating that Milo’s donates 1% of its annual profits.
“We are excited to debut Milo’s new packaging,” said Tricia Wallwork, Milo’s CEO and founder Milo Carlton’s granddaughter. “Our updated labels were designed with the consumer in mind, highlighting important product attributes and empowering consumers to make better, more informed choices.”