Birmingham-based Landing today announced its $30 million purchase of Barsala, another flexible housing operator.
Landing offers a membership-based program for flexible apartment living, and its purchase of Barsala expands access to its Autopilot offering, adding more than 1,000 units across 11 markets, the company says.
“By activating otherwise vacant units using a combination of technology and marketing, Barsala has built a profitable model and strong reputation, cultivating deep partnerships with class A multifamily property owners,” said Bill Smith, founder and CEO of Landing. “This acquisition allows us to bring the benefits of our Autopilot platform and heightened demand from our qualified members to a growing number of property owners across the country, while opening doors to more fully-furnished apartment homes in new markets for our members.”
Barsala founder and CEO Michael Monu will join Landing as president of the Barsala division, and Barsala’s co-founder and CTO, Michael Copley, will become vice president of technology operations.
