Kevin Morris has been chosen as the next president and CEO of America’s First Federal Credit Union, effective March 1, 2025. Bill Connor, who has served the credit union for 44 years, announced his retirement.
Morris currently serves as senior vice president and chief retail officer. He will work closely with Connor, assuming the title of executive vice president and second executive officer until the transition is complete in early 2025.
“Kevin’s depth of experience and his passion for our credit union, its members, and our staff make him ideally suited to lead our credit union into the future,” said Ross Mitchell, chairman of the board of AmFirst.
“On behalf of the board and the members of AmFirst, we extend our heartfelt gratitude to Bill Connor for his extraordinary leadership and dedication. It is rare these days to see someone who has dedicated his entire professional career to one organization, and we are extremely grateful for his commitment to our credit union, our members and staff and the communities we serve,” Mitchell added.
Connor joined AmFirst — then Iron and Steel Credit Union — in 1980 as a staff auditor and has held numerous positions until he was named president and CEO in March 2011.
“I have been incredibly blessed to serve this organization and to work alongside some immensely talented and dedicated individuals,” Connor said. “I am proud of the culture we have collectively built, our work to serve our members and our impact on our communities. AmFirst is a strong and vibrant organization and will continue to thrive under the leadership of Kevin Morris.”
AmFirst has 21 branches in 13 counties throughout Alabama, serving more than 200,000 members.
