Mspark has named Greg Bogich as chief executive officer. Mspark is a marketing services company based in Helena.
Bogich is a print and digital media veteran with more than 25 years of experience. He has worked with many of Mspark’s longtime clients and prospects throughout the verticals Mspark serves today. He returns to Mspark from North American Bancard, where he served as senior vice president of sales and marketing.
“I’m very excited to be rejoining Mspark as CEO. It’s a great company, with great solutions and exceptional people,” said Bogich. “I believe there’s a world of potential in helping advertisers reach rural America. It’s an underappreciated, undervalued and often misunderstood segment of the marketplace.”
Bogich previously spent more than four years as senior vice president of national sales at Mspark, in a period where he led the company to levels of unprecedented growth.
Prior to Mspark, Bogich spent over a decade at Valassis (now Vericast) leading various sales and marketing teams within the retail, business development and national sales divisions, culminating as senior vice president of digital media, helping to launch the division.
Bogich spent his early career with Marc Advertising/Market Place Print, a Pittsburgh-based media buying and planning agency, where he worked with many of the nation’s top advertisers, including Home Depot and Best Buy.