
Doug Adams is the President of Adams, a multi-generational industrial automation and fluid power solutions company that has spent over 60 years serving manufacturers across the Southeastern United States. Under his leadership, Adams has evolved from a trusted distributor into a strategic solutions partner for customers tackling complex challenges in reliability and automation.
After earning a degree in Finance from the University of Tampa, Doug spent the first two decades of his career leading sales teams and managing major accounts and technical projects for top-tier customers.
At Adams, he led the transformation that expanded the company’s capabilities beyond hydraulics and fluid power to include advanced services like asset monitoring, machine vision, and robotic solution development. His teams don’t just sell components, they help customers reduce downtime, optimize plant performance, and lower operational costs through thoughtful, outcome-driven technology applications.
Doug’s approach is built around close collaborations with manufacturers across Alabama’s core industries, from steel and cement to food and beverage. These real-world partnerships give him firsthand insight into the challenges that plant managers and reliability engineers face every day. That experience informs his contributions to this Business Alabama feature, where he shares practical solutions to energy waste, inefficient manual inspections, and costly equipment failures.
What sets Doug apart is his ability to connect high-level strategy with boots-on-the-ground execution. Whether leading a compressed air audit that uncovers six-figure savings or deploying machine vision systems to improve quality control, he and the Adams team are focused on a single goal: helping Alabama’s manufacturers compete and thrive in a global marketplace.
As a third-generation leader in a family business and a passionate advocate for industrial innovation, Doug continues to invest in the people, partnerships, and technologies that drive meaningful results for the region’s manufacturers.