Digital Content & Social Media Specialist

Join Our Team

Digital Content & Social Media Specialist

Birmingham, Alabama

PMT Publishing, home to Birmingham Home & Garden, Business Alabama, and Mobile Bay Magazine, seeks a creative, organized digital content professional to manage day-to-day social media and execute digital marketing campaigns for Birmingham Home & Garden and Business Alabama. This hands-on role requires strong organizational skills, initiative, and the ability to manage competing priorities and meet deadlines.

Key Responsibilities

• Manage shared social media calendars and create, schedule, and publish content for both brands across Instagram, Facebook, LinkedIn, and other appropriate platforms.
• Produce engaging graphics, captions, photography, Instagram Reels, and short-form videos. Develop ideas that reflect each publication's audience and priorities.
• Maintain Birmingham Home & Garden's established social presence, including consistent designer features, Inspiration Home spotlights, sponsor recognition, home tours, and event coverage.
• Grow Business Alabama's LinkedIn, Facebook, and Instagram audiences by promoting stories, special publications, and programs such as Rising Stars, Best Companies, and Top Rank.
• Create, proof, test, and schedule sponsored e-newsletters and sponsored website content. Coordinate client materials and approvals.
• Place and monitor digital display advertisements, verify campaigns launch correctly, track deliverables, and prepare routine performance reports.
• Support contests, events, and special promotions for both brands before, during, and after each initiative.
• Coordinate content and approvals with the Digital Director, editorial teams, sales, designers, advertisers, and other partners.
• Keep shared calendars and project trackers current, including promotional commitments, deadlines, approvals, and completed placements.
• Manage multiple projects and deadlines while keeping the digital team informed of progress and priorities.

Qualifications

• 2–4 years of relevant social media, digital content, or digital marketing experience, or equivalent demonstrated skills.
• Proven experience producing Reels and short-form video, writing social media copy, and managing multiple social media accounts.
• Experience with Canva, video-editing tools, WordPress, and social media scheduling platforms.
• Familiarity with Adobe Creative Suite, email marketing, digital advertising, analytics, and SEO is preferred.
• Strong organizational, writing, proofreading, and communication skills.

The Right Fit

Creative, dependable, and proactive, with the ability to take ownership of projects, work independently, and collaborate effectively with others.

How to Apply

Send your résumé, brief cover letter, and samples of social media and short-form video work to [email protected] and [email protected] with “Digital Content & Social Media Specialist” in the subject line.