David Friday joined Starnes Davis Florie LLP as the firm’s Chief Operating Officer (COO). As the COO, David manages the day-to-day business operations of the firm including, IT, marketing, HR, and research/development. David is experienced in strategy, selection, implementation, and management of software applications, as well as utilizing technology to enhance business value. He holds an MS in Health Informatics from UAB as well as MS and BA degrees from Auburn and Samford Universities.