The Coca-Cola Amphitheater, located north of the Uptown Entertainment District in Birmingham, opened this weekend. A collaboration among the Birmingham-Jefferson Convention Complex, the city of Birmingham, Jefferson County and Live Nation, the outdoor venue plans to host more than 30 show in its inaugural season.
“It took all of us playing a role to get to this day,” said Tad Snider, executive director and CEO of the BJCC. “With this addition, the BJCC can now offer a full range of entertainment options for audiences across Birmingham, Jefferson County and surrounding communities. We’re incredibly proud to see this vision come to life and excited for what it means for the future of live entertainment in our region.”
It was designed by Live Nation’s in-house design group, Blueprint Studio, which focused on the fan and artist experience in its design. There are multiple food and beverage offerings, as well as a Vinyl Room lounge and suite areas for boxholders. Behind the scenes, artists have collaborative spaces and lounges.
Live Nation also partnered with Birmingham-based KultureCity to ensure the facility was a certified sensory-inclusive venue.
“The Coca-Cola Amphitheater isn’t just a place to see a show — it’s a modern venue built for music fans. As a new anchor in the Uptown District, Druid Hills and the Northside communities, it will attract major touring acts to Birmingham that might have once bypassed the city,” said Jay Wilson, senior vice president of booking for Live Nation. “We’re proud to be part of the fabric of this community, creating unforgettable live music experiences and contributing to Birmingham’s continued growth.”
As the naming partner in the venue, Coca-Cola Bottling Company United President and CEO Mike Suco said the opening of the amphitheater represented the company’s commitment to the Birmingham area. “This state-of-the-art venue represents more than entertainment — it stands as a symbol of community, collaboration and shared investment in the future of our city.”
The first show, held June 22, was headlined by comedian Max Rife, as part of his Stay Golden Tour. According to local news reports, it drew approximately 9,000 people.
Future shows include the Dave Matthews Band, Def Leppard, Jason Isbell and the 400 Unit, Big Time Rush and Alabama Shakes, to name a few.
