Academy Sports + Outdoors Title Sponsor for 50th Bassmaster Classic

The Bassmaster Classic returns to Lake Gunterville in 2020, March 6-8. Pictured is a morning launch of the Bassmaster Classic at Guntersville Harbor in 2014.

Longtime B.A.S.S. sponsor Academy Sports + Outdoors will be the title sponsor of the 2020 Bassmaster Classic on Lake Guntersville and in Birmingham on March 6-8.

For bass fishing purists, this is the sport’s most iconic event. It will pay out over $1 million to 53 of the world’s best bass anglers and will attract hundreds of thousands of fans to Birmingham and Lake Guntersville.

“2020 is sure to be a banner year for the Classic,” says Bruce Akin, B.A.S.S. CEO. “Partnering with Academy Sports + Outdoors is the perfect collaboration for this golden anniversary year. The retailer has long been committed to providing anglers with quality products at an exceptional value while introducing the sport of fishing to a larger audience through their partnerships, conservation efforts and promotion of the sport.”

The 2020 Bassmaster Classic will be the culmination of 50 years of top-tier tournament bass fishing. B.A.S.S., alongside local hosts from the Greater Birmingham Convention & Visitors Bureau and Marshall County Convention & Visitors Bureau, has already begun the extensive planning effort.

The 50th anniversary of the world bass fishing championship will be held in the state where the Bass Anglers Sportsman Society was founded in 1968. The 2019 Classic on the Tennessee River in Knoxville, Tenn., registered a record attendance of 153,000. With an exciting line-up of activities being added to the schedule of events, the 2020 Classic is expected to draw an even larger crowd.

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Daily launches will take place at Civitan Park in Guntersville, with daily weigh-ins and the annual Bassmaster Classic Outdoors Expo held in Birmingham at the Birmingham Jefferson Convention Complex. For more information, visit

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