Beeland Nielsen

Beeland Nielsen has been named senior vice president, commercial, where he will oversee channel, brand and customer strategy, national retail sales, revenue growth management, marketing, category insights, space planning and commercial operations. He will report to Executive Vice President and Chief Strategy and Commercial Officer Susanne Hall.

Based in Birmingham, Nielsen joined Coca-Cola United in 2011 and most recently served as vice president, commercial capabilities and chief information officer. His new role positions him to lead the company’s commercial growth strategy while building on his experience across technology and commercial operations.