Bad Boy Mowers is bringing a major new operation to rural Alabama.
Gov. Kay Ivey announced Wednesday that the Arkansas-based manufacturer will invest $10.5 million to open a tractor assembly plant in Monroeville, creating 50 jobs in the former Vanity Fair distribution center.
Ivey called the project “a big win for Monroe County,” saying the new jobs will boost local families and build on economic momentum in the region. “Bad Boy came to the right place – Alabama’s workforce is ready to get to work and get the job done,” she said.
Site work is already underway, according to Mike Colquett, executive director of the Monroeville/Monroe County Economic Development Authority. He said the community is “truly excited” to welcome the company and expects production to begin soon. Bad Boy plans to assemble several tractor models in Monroeville and produce roughly 9,000 units a year.
Ellen McNair, secretary of the Alabama Department of Commerce, said the move underscores the company’s confidence in Alabama’s rural communities. “Bad Boy builds innovative products, and Alabama’s workforce is the right choice to help the company achieve its goals,” she said.
Founded in 2002, Bad Boy is known for introducing zero-turn mowers to homeowners at an attainable price and has since grown into tractors, handheld tools and UTVs. The company was recently named Tractor Supply Co.’s top vendor of 2025.
Webster Fulfillment also recently announced that it had acquired a building that Vanity Fair once occupied.
