As ready-to-drink (RTD) cocktails continue to gain popularity nationwide, Alabama lawmakers are considering a bill that could not only satisfy growing consumer demand but also boost local businesses across the state.
RTDs are pre-mixed cocktails, typically packaged in cans or bottles, combining spirits like vodka or tequila with mixers such as soda water, juice, or flavor infusions. Brands like High Noon, Surfside, and Sun Cruiser have become staples for consumers looking for a convenient, bar-quality drink they can enjoy at home, tailgates, or on the go. Nationally, RTD sales have surged, making the category one of the fastest-growing segments in the alcoholic beverage market.
However, in Alabama, access to these beverages is still limited. Currently, RTDs can only be sold at state-run or private liquor stores—they’re not available at a regular grocery or gas station stop. But a new bill sponsored by Senator Bobby Singleton, D-Greensboro, aims to change that. The legislation would allow RTDs with no more than 7% alcohol by volume to be sold alongside beer and wine in convenience stores, supermarkets, and other retail outlets—bringing Alabama in line with trends already embraced in most other states.
The bill is exciting news for customers, and it also allows for sales of these products through the existing three-tier beverage system, meaning distribution would go through locally licensed wholesalers, creating new opportunities for local family businesses to grow alongside rising consumer demand.
Luke Peavy of JP Strategies, which owns multiple bars and entertainment venues in downtown Mobile, remarked, “Being able to add this type of product to our weekly orders from our wholesalers who we have great relationships with would be a big win for us. We really hope this legislation gets passed!”
Additionally, by expanding where RTDs can be sold, the legislation will open up a valuable new revenue stream for small grocers, corner stores, and rural gas stations—many of which operate on thin margins and would welcome the additional foot traffic and sales.
“Being able to carry these products in our stores will be a game changer for our customers in terms of convenience,” said Kamal “KC” Constantine, owner of 11 Piggly Wiggly stores in Mobile and Baldwin Counties. “And with consumer spending tightening, we appreciate the legislature opening up this avenue for increased revenue.”
Previous versions of the bill were met with opposition due to restrictions around franchise territories and a lack of clear licensing paths. The latest version addresses many of those concerns while still protecting franchise agreements, bringing more industry stakeholders to the table in support, including the Alabama Beverage Association, several beer wholesalers, and the Alabama Grocers Association. The Alabama Alcohol Beverage Control Board has stated it will not oppose the bill. The bill has already gone before the Senate and House committees. If passed, it could be a win not just for consumers, but for small retailers, local wholesalers, and communities across Alabama eager for both modern convenience and economic opportunity.
