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SidelinER Takes Center Stage

Pop-up medical tent for Crimson Tide football games is gaining nationwide attention.

Minor League Baseball’s Business Plan

Minor league baseball is a highly promoted, year-round entertainment enterprise — with loudly touted but minimal contributions from the Majors.

Luring Outdoor Enthusiasts

A new recruiting tool, the University of Montevallo President’s Outdoor Scholars Program seeks out students who love fishing and hunting.

The 90 Percent of Training in Your Head

Clinical psychologist Bhrett McCabe fashioned a practice aimed at optimizing athletic performance and branded it The MindSide.

The Arc of Triumph

John Carter believes in better basketball through mathematics and physics, making him sort of a modern day Arc-imedes. Carter is the CEO of...

Quarterback Business

For David Morris, the grass is always greenest wherever there is a football involved. Since his childhood days growing up in Mobile, ...

Alabama’s Latest Big Ride

Scott Wine, 48, is CEO and chairman of Polaris Industries, the world’s leading manufacturer of powersports vehicles — off-road vehicles and...

Talladega Tailored to a Fast Changing Market

After more than a decade of rapid growth, NASCAR is no longer living life in the fast lane. Since 2005, attendance has...

Selling Self Images

Awaiting a connecting flight in New York City’s LaGuardia Airport, Maury Lyon is satisfied with today’s meetings — meetings on behalf of...

World Class Alabama

Robert Trent Jones Golf Trail It is not difficult to find a place to play golf in the United States. The National Golf Federation...

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What's New

Dog’s Nose Inspires Diabetes Detector

A new wearable device by AerBetic Inc. lets diabetics keep up with their blood-sugar levels.

Auburn Soil Lab Gets $43M Infusion

A venerable soil research facility at Auburn University is expecting a $43 million funding infusion from Congress for a new facility that will continue its work of improving global food production.

Movers & Shakers in Coffee, Dale & Geneva Counties

Mike Baergen Baergen is general manager of the Ozark Assembly Operations for Bell Flight, working to increase production while maintaining safety and quality standards. Baergen,...

City Trees Are These Artisans’ Niche

Leigh and Cliff Spencer’s Alabama Sawyer makes its niche in the recycled timber of Alabama’s “urban forest.”

Alabama Builders Advance New Technologies

Technology is now making a difference on the ground in Alabama construction — whereas, the data once just flowed to HQ.